Our Strategy

Transform, grow and deliver

Our Strategy sets out how we will achieve Our Purpose and deliver strong returns and sustainable outcomes over the next five years and beyond. Our strategy drives our actions to transform and grow, while continuing to deliver on core expectations for our stakeholders. Central to our strategy are our investments in carbon reduction technologies and in product and service innovation; and delivering a safe, inclusive and diverse workplace.

 

BlueScope employee in high visibility uniform with tape measure, measuring width of steel coil

Transform

Transformation is at the heart of optimising operations, improving productivity and building the capability we need in our evolving industry, particularly through:

  • Digital technology: delivering the next wave of customer, growth and productivity improvements; and
  • Action on climate change: playing our part to actively lower emissions; producing highly recyclable products

 

Group of BlueScope employees planting saplings in the early morning

Grow

We seek to grow our business to be sustainable for the long term. As the global green revolution drives demand for steel as a critical part of a clean energy future, we’re taking advantage of opportunities by:

  • Building on our US business including the expansion of North Star
  • Driving growth in the fast-growing Asian region, from an outstanding suite of assets; and
  • Pursuing incremental opportunities in Australia, remaining globally cost-competitive and delivering value through the cycle

 

Man driving forklift truck outside across a manufacturing facility

Deliver

As we grow and transform, we are building an organisation with the capabilities ​to create strength along the steel value chain for years to come. As a result, our organisation will be more adaptable, with a priority on safe and inclusive workplaces for all. We aim to deliver the next wave of customer, growth and productivity improvements through innovation, technology and knowledge sharing across our global footprint.

Our Strategy is supported by:

  • Innovation across our entire value chain,
  • A regional business structure to deliver the strategy within our markets, and;
  • A disciplined financial framework.

BlueScope’s financial framework

Our Financial Framework explains our approach to measuring business performance, allocating capital, the balance sheet and shareholder returns. The Framework comprises three pillars:

We seek to deliver returns greater than our cost of capital, and to offer employee incentives that are linked to this. A crucial aspect is to maximise free cash flow generation through the cycle. Both measures address the capital-intensive nature of our business and so our need to maintain strong discipline on asset performance and cash flow generation.

Robust Capital Structure. We seek to maintain a robust capital structure reflecting the cyclical nature of our industry, with a long-term net debt target of around $400 million. We aim to retain strong credit metrics and maintain financial capacity to both weather the cycles and be able to take advantage of opportunities for growth. If we use leverage to finance acquisitions, we will accompany it with an active debt reduction program.

Disciplined Capital Allocation. We invest to maintain safe and reliable operations, and to help achieve our decarbonisation pathways. We are focused on returns, with disciplined competition for capital between investing for long-term sustainable growth and shareholder returns. We seek to distribute at least 50 per cent of free cash flow to shareholders as consistent dividends and on market buy backs. We also seek to avoid ‘top of the cycle’ investments.

BlueScope’s financial framework

Our Financial Framework explains our approach to measuring business performance, allocating capital, the balance sheet and shareholder returns. The Framework comprises three pillars: